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Forgettable names. Forgettable sites. Forgettable Facebook events, tweets, beats and hooks in a city overlooked. Musicians, actors, brands, companies, media juggernauts—Vancouver's looking for something to call their own. No longer can it condone bad work just because it's homegrown. So who's in the running? Definitely somebody with personality—no... a group maybe. They gotta be... young. They gotta have that attitude that gets shit done. In a way, they have to get people excited, fired up and inspired. They can't take low quality, low ballin and small playing work as answers. They gotta up the ante—piss on the bar cuz the bar's been sitting there... so low for so long. They gotta be able to spot other hustlers bringing the city up to speed and support them relentlessly. And most importantly, they can't do it like the rest. They're looking for different results, so they gotta do shit differently. Maybe one day those kids will figure out a way to weave quality, synergy, attitude, and innovation into the fabric of the city and represent the new colours it's picked up over the last decade. Never before has Vancouver been more primed to become a significant source of rich and intriguing youth culture than now. And who better to lead it into the global arena than by the kids it created?

First up to bat...

 Nonducor. 

 rrrrRookies of the Year 

 

 

                           

 click logos for more information 

 

 Nonducor Visionary Branding Agency. The brainchild behind the 
 Nonducor brand and all the brands you'll learn about below. Aside from 
 creating brands to advance our agendas, we offer our skills and tools 
 to anyone who needs a photoshoot, filming, editing, copywriting, art 
 direction, marketing strategies, illustrations, and rebranding (to name a 
 few of our services). We understand you value your time. We value ours 
 too. We won't waste it doing shit work. For serious inquiries, email 
 visionary@nonducor.com

 
 nv.nonducor.com 
OUR BRANDS:   nonducor visionary    babel market    cotcia    couvy    nonducoradio 

 

 Babel Market Creative Agency. We've noticed some of your websites 
 and graphics have been lacking... personality. Logos, websites, blogs, 
 social networking, stationery—yeah we do that. 
 Email info@babelmarket.ca for a quote. 

 
 babelmarket.ca 
OUR BRANDS:   nonducor visionary    babel market    cotcia    couvy    nonducoradio 

 

 COTCIA. We do what we do for the love of it. We do it for the art of it. 
 We do this for the fun of it. Yeah, making money's nice but pushing our 
 own creativity, our own understanding, and our own limits can do just as 
 much for a collective's energy. Creating work with no client or dollar in 
 mind lets us do some wild shit. Excuse us. 

 
 cotcia.nonducor.com 

 

 Couvy. A blog, product line and beauty salon in its infancy. Couvy is 
 strictly for the ladies. Couvy is that fashion class chick who got back from 
 lunch a little late with a Coke, straw, tan and a bruise that has a long, 
 drawn out story behind it. With music selection, stories, fashion news and 
 advice specifically tailored to that Vancity girl, Couvy's got ya back. 
 You're welcome. 

 
 couvy.com 

 

 Nonducoradio. New Vncvr's Premiere Radio Station. Well, more like 
 Vancouver's first digital radio station specializing in electronic and hip hop 
 music. It's also a platform for dj's, personalities, and companies to 
 showcase what they're doing and what they're about. A 24/7 life in a 24/7   world deserves time-, weather-, season-specific music.

 
 More info soon. 
 ...what the hell is New Vncvr? 
OUR BRANDS:   nonducor visionary    babel market    cotcia    couvy    nonducoradio 
 
 

 

 New Vncvr isn't something we started. For the last few years, it's been 
 brewing in the garages of East Van, bedrooms of New West, factories of 
 Mt. Pleasant, cellars of Gastown, along (select parts of) the Granville 
 Strip, in the earphones of international students, on the beaches of 
 the Westside, and in high school auditoriums all throughout B-Side. 
 People are pushing buttons Vancity's never pushed before and 
 collectively, they've been loading the clip. The targets? The city's 
 subcultures and overall culture. What we're dealing with is a city 
 notorious for importing culture but too timid, segmented and unaware of its 
 growing prominence on the world stage to make anything to represent its 
 own culture (Haida Gwaii art aside). We're talking about a culture that 
 represents Vancouver's young people. A culture that can sustain itself. 
 That's something a tourism board can't identify and exploit. It's up to 
 the young guns to get it done. A city can win as many accolades and be 
 pretty as hell, but without the right attitude, it just looks like a 
 decorated bimbo up there on stage. She got any brain? Any skills? Guts? 
 Soul?? Well that was old Vancouver. A new Vancouver—hosted by 
 teenagers and young adults who you can't keep quiet for too long—is 
 blowing the city up. Inside-out. A "No Fun City" only happens when its 
 most creative entrepreneurs aren't being creative and entrepreneurial 
 enough. Half-steppin ain't gonna rake in the dollars. We've seen enough. 
 Put it away. But we've reached a tipping point. A new crop of kids enter 
 the arena every year to try and claim a spot for Vancouver on the world 
 map. This new crop coming up has the attitude to do it. Them old folks 
 were right: "After 2010, the city will never be the same again. Ten years 
 from now you won't even be able to recognize it." 

 

People like vancouverisawesomeBlueprintNation of MillionsDiptFortune Sound ClubKillawattThe FreshestNobasuraHigh Society  and The Hue are shaping the city. Get used to them. We're sure there's more of you out there, but that's exactly our point. There's hardly any visibility for real talent and skill in this city. What urban station? What music festival? What rappers? What singers? What producers? What support? Vancouver can't rely on tourist brochures to promote a picture-perfect world-class city. It has to act like one. A strong community bursting at the seams doesn't have to rely on government funding. It funds the government. But in a city where staying quiet is encouraged and the cross-polination between groups, scenes and sounds is considered selling out, can you really expect a strong sense of community and culture to transpire? Can you really expect the best work to be created? What's keeping Vancouver from becoming a cultural and economic hub is attitude. "Attitude determines your altitude". If the best in the city are the ones stifling culture with their noses up instead of in their work, how can you say they're actually great? Great people come from places that support great work. Small people come from places that can't even support small work. Well, the tipping point's been reached. We're taking all the ingredients in this city, bustin it up and rollin it up the only way Vancouver—Amsterdam of North America, Hollywood North, Hong Kong of the West—ever could. We're giving every hustler in the city a chance to gain more of what they deserve. Locally and internationally. We're offering services, products and projects to get the city up off its ass. We're calling for a renaissance. Vancouver's worth more than a fucking steam clock and gleaming getaway condos. You can keep that shit, old Vancouver. A new Vancouver's here to cash in on what it's actually worth. No thanks, we won't need that nickel back.
 

 

 STORE 
 Coming soon. 
 STORE.NONDUCOR.COM 

 

 BLOG 
 For music videos, Nonducor updates, 
 nonducoradio releases, and generally inconsistent, 
 biased, uncensored and unreliable blogging, visit 
 BLOG.NONDUCOR.COM 
 
 

 ©2010. Nonducor Visionary
 Everything produced in-house. 

 Photography by Donnel Barroso 
 Videography by Francis Garcia 
 Illustrations by Tim Chuang 
 Music by Zhubin Phua 
 Graphics & Web Design by Babel Market 

 Work with us, leave a comment or ask a question: 

 get@nonducor.com 

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